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Transforming Our Economy

About This Collection

Inspired by the Capital Institute's Third Millennium Economy initiative, this collection highlights those voices - ecological economists, sociologist, finance professionals, environmentalists, community developers - advocating a restructuring of our economy to transition to a truly sustainable economic system.

Curated by mokiethecat

How can marketers turn ideas into impactful action?
June 16, 2025
For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We’re joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits. Join us to find out: 📚 How marketers are leveraging storytelling to inspire interest in circular products 🚀 Why they should engage closely supply teams to ensure innovations align with market demand 🧪 The importance of internal buy-in and a willingness to experiment when scaling circular solutions Learn more: -Read the ‘The marketing playbook for a circular economy’ https://www.ellenmacarthurfoundation.org/marketing/overview -Check out episode 176: 'Driving demand for circular economy: What marketers need to know’ to hear more about the playbook with Kantar and Swapfiets https://youtu.be/4EH_KkkyiPc -Make sure you’re subscribed to the Circular Economy Show to find out about our future episodes on the playbook #marketing #sustainability #circulareconomy ------ Thank you for watching this video. The Ellen MacArthur Foundation is an international charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature. Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org