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Each year there is a forum held around Cause Marketing. This special collection draws from interviews from these conferences. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.

American Express first used the phrase "cause-related marketing" in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration. American Express donated one cent to the restoration every time someone used its charg

 

Curated by mokiethecat

Cause Marketing at Georgetown University by Denise Keyes
June 02, 2011
Denise Keyes of Georgetown University talks about a recent study done in partnership with Ogilvy PR around "cause fatigue" with the finding (one among many) being the traditions of volunteering and donating remain strong as key elements of cause marketing with social media working best as part of an integrated campaign. Ms. Keyes was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.

EarthSayer Denise Keyes

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