Each year there is a forum held around Cause Marketing. This special collection draws from interviews from these conferences. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.
American Express first used the phrase "cause-related marketing" in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration. American Express donated one cent to the restoration every time someone used its charg
Curated by mokiethecat
A Story About Sustainability
Fairy Tale format meets sustainability
Improving Corporate Reputation with Bill Bonner of OfficeMax
Cause Marketing at Georgetown University by Denise Keyes
Helping non-profits to reach 14M audience with Blair Cobb of AOL
Involving Teens by Nancy Lublin
The Business Case for Profit with Purpose by Dan Pontefract
Way to Well Commitment with Bonnie Gordon of Walgreen Co.
Clean Water Initiative at the Royal Bank of Canada by James Little
2011 Cause Marketing Forum by David Hessekiel