Improving Corporate Reputation with Bill Bonner of OfficeMax Static Preview2011 Cause Marketing Forum - An Interview with Bill Bonner, Senior Director, External Relations of OfficeMax interviewed by James Epstein-Reeves of 3BL Media. Mr. Bonner talks about the why of cause marketing for OfficeMax and their cause marketing program for teachers who were spending collectively about $4B/year on supplies. They worked with a web-based not for profit, Adopt A Classroom. Mr. Bonner was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayersBill Bonner
Organizations3BL Media; Office Max
EarthSayers RatingRecommended
CountryUnited States
Member of Special CollectionCause Marketing Forums
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