Each year there is a forum held around Cause Marketing. This special collection draws from interviews from these conferences. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.
American Express first used the phrase "cause-related marketing" in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration. American Express donated one cent to the restoration every time someone used its charg
Curated by mokiethecat
Clean Water Initiative at the Royal Bank of Canada by James Little
|June 02, 2011
An Interview with James Little, Chief Brand and Communications Officer of Royal Bank of Canada. He talks about a ten-year commitment to clean drinking water and how they got employees involved in this global, local, and personal cause. Mr. Little was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Jim Little
A Story About Sustainability
The Business Case for Profit with Purpose by Dan Pontefract
Cause Marketing at Georgetown University by Denise Keyes
Helping non-profits to reach 14M audience with Blair Cobb of AOL
Involving Teens by Nancy Lublin
Improving Corporate Reputation with Bill Bonner of OfficeMax
Way to Well Commitment with Bonnie Gordon of Walgreen Co.
2011 Cause Marketing Forum by David Hessekiel