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BSR Celebrates 20 Years and Calls for Transformative Change
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BSR Celebrates 20 Years

Global warming and economic systems still focused on short terms gains with governments needing help to solve these most pressing issues.

Twenty years into our mission at BSR, we've seen great progress around business and sustainability. As a global community of innovators, we have much to celebrate. At the same time, our challenges—environmental, social, and economic—remain daunting. Watch the BSR at 20 video and let us know where you stand: Has everything changed, or has nothing changed over the past 20 years? How can we accelerate progress for a truly sustainable future. Learn more about our work at www.bsr.org, and join us for the BSR 2012 Conference on October 23-26.

Date 9/16/2012 Format Event/Conf
Length 1:19 Keywords SustainabilityMember of Special Collection BSR Conferences More Details
Sustainability Leadership by Mark Lee
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On October 26th, 3BL Media's Lorraine Smith interviewed Mark Lee, Executive Director at SustainAbility (London-based Think Tank) while attending the Canadian Business for Social Responsibility (CBSR) conference.  Mark discusses leadership questions as Canada is not at the vanguard of the movement or "top tier."  

EarthSayer Mark Lee
Date 11/13/2011 Format Interview
Length 6:00 Keywords SustainabilityMember of Special Collection Leadership Development More Details
Improving Corporate Reputation with Bill Bonner of OfficeMax
Static Preview2011 Cause Marketing Forum - An Interview with Bill Bonner, Senior Director, External Relations of OfficeMax interviewed by James Epstein-Reeves of 3BL Media. Mr. Bonner talks about the why of cause marketing for OfficeMax and their cause marketing program for teachers who were spending collectively about $4B/year on supplies. They worked with a web-based not for profit, Adopt A Classroom. Mr. Bonner was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Bill Bonner
Date 6/19/2011 Format Interview
Length 4:55 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Clean Water Initiative at the Royal Bank of Canada by James Little
Static PreviewAn Interview with James Little, Chief Brand and Communications Officer of Royal Bank of Canada. He talks about a ten-year commitment to clean drinking water and how they got employees involved in this global, local, and personal cause. Mr. Little was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Jim Little
Date 6/2/2011 Format Interview
Length 3:53 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
2011 Cause Marketing Forum by David Hessekiel
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CSR Report Special Edition: Cause Marketing Forum. David Hessekiel, President, Cause Marketing Forum. Cause Marketing Forum, a membership organization was formed in 2002 with the first conference in 2003.  This is the ninth conference with over 450 attendees.  Digital and social are top of the agenda. Mr. Hessekiel was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.

EarthSayer David Hessekiel
Date 6/2/2011 Format Interview
Length 5:27 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Way to Well Commitment with Bonnie Gordon of Walgreen Co.
Static PreviewWalgreen's uses it's large network of neighborhood stores and its Way to Well program to address, through prevention and early detection, heart disease, cancer, and diabetes, the fastest growing disease. Emphasis is on testing.  Ms. Gordan was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Bonnie Gordon
Date 6/2/2011 Format Interview
Length 4:46 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Cause Marketing at Georgetown University by Denise Keyes
Static PreviewDenise Keyes of Georgetown University talks about a recent study done in partnership with Ogilvy PR around "cause fatigue" with the finding (one among many) being the traditions of volunteering and donating remain strong as key elements of cause marketing with social media working best as part of an integrated campaign. Ms. Keyes was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Denise Keyes
Date 6/2/2011 Format Interview
Length 3:46 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Helping non-profits to reach 14M audience with Blair Cobb of AOL
Static PreviewAOL launched its cause marketing initiative in 2011 to promote non-profits and their cause on the AOL homepage.  Ms. Cobb was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Blair Cobb
Date 6/2/2011 Format Interview
Length 5:24 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
A Culture of Leadership and Sustainability by Anna Walker, Levi Strauss & Co.
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Anna Walker, Senior Manager, Worldwide Government Affairs & Public Policy, Levi Strauss & Co on building a strong culture of leadership and sustainability.  Interviewed by James Epstein-Reeves of 3BL Media at the 2011 Ceres Conference held May 11th and 12th 2011 in Oakland, CA.

EarthSayer Anna Walker
Date 5/19/2011 Format Interview
Length 3:30 Keywords SustainabilityMember of Special Collection Leadership Development More Details
Long Term Investing with CEO Jack Ehnes CEO of CalSTRS
Static PreviewJack Ehnes, Chief Executive Officer, CalSTRS, one of the oldest pension funds, CalSTRS provides retirement benefits for educators. He talks about the last decade and the move to think and act long term brought in as part of a sustainability framework. Interviewed by James Epstein-Reeves of 3BL Media at the 2011 Ceres Conference held May 11th and 12th 2011 in Oakland, CA.
EarthSayer Jack Ehnes
Date 5/11/2011 Format Interview
Length 4:04 Keywords Sustainability More Details
 

Displaying 10 videos of 69 matching videos

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