Generally innovation in the context of sustainability focuses on the conversations around the role of innovation by business leaders who advocate the development of sound business models to encourage investment in new products and services. Many, but not all, of these products are around renewable energy, another EarthSayers.tv Special Collection, so this collection addresses other emerging markets as well in diverse industries ranging from agriculture to information technology to biotechnology as well as beauty and wellness. Sustainability, however, calls on us to consider innovation more broadly to include not just the technical, but the social and environmental as well. Innovation may be found in conversations around ethical sourcing, social innovation conferences, and in the role of social entrepreneur.

Curated by mokiethecat
Green vs. Green: The Sustainability Debate by Jeffrey Hollender |
Jeffrey Hollender, entrepreneur and founder of Seventh Generation, and presently co-chair of Greenpeace, leads a panel of business executives to discuss the challenges businesses face in becoming sustainable, not just successes, but the struggle between the money to grow and what is good for the environment. Panelists include Jeff Seabright of Coca-Cola, Michael Jacobson of Intel, and James Gowen of Verizon. EarthSayers Jeffrey Hollender; Michael Jacobson; Jeff Seabright |

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Green vs. Green: The Sustainability Debate by Jeffrey Hollender

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