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Displaying 9 videos of 9 matching videos

Improving Corporate Reputation with Bill Bonner of OfficeMax
Static Preview2011 Cause Marketing Forum - An Interview with Bill Bonner, Senior Director, External Relations of OfficeMax interviewed by James Epstein-Reeves of 3BL Media. Mr. Bonner talks about the why of cause marketing for OfficeMax and their cause marketing program for teachers who were spending collectively about $4B/year on supplies. They worked with a web-based not for profit, Adopt A Classroom. Mr. Bonner was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Bill Bonner
Date 6/19/2011 Format Interview
Length 4:55 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Sustainability and Collaboration by Adine Mees, President of CBSR
Static PreviewOn October 21st, 2010, 3BL Media caught up with Adine Mees, President and CEO at Canadian Business for Social Responsibility while attending the Canadian Business for Social Responsibility (CBSR) conference, Collaborating for Sustainable Change in Toronto.
CBSR is a non-profit, member-led organization that mobilizes Canadian companies to improve performance and contribute to a better world.  Ms. Mees was interviewed by Chris Jarvis of 3BL Media.
EarthSayer Adine Mees
Date 10/21/2010 Format Interview
Length 5:15 Keywords SustainabilityMember of Special Collection Canadian Business for Social Responsibility More Details
2011 Global Corporate Responsibility Research by Cone
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Cone conducted an online survey, and we described “corporate responsibility” to the 1,000 respondents in each country broadly as “companies changing their business practices and giving their support to address social and environmental issues.” In this report, we’ll share their opinions on: The role of business in society – It’s to change it.

Leading issues – Focus on material issues. Leading approaches – Maximize core business competencies. Impact – Socially minded consumers make the world go ‘round. Communications – Tell it how it is. Download the 2012 Cone Green Gap Trend Tracker

Date unknown Format Research
Length unknown Keywords SustainabilityMember of Special Collection Corporate Social Responsibility (CSR) More Details
Changing the Nature of Our Consumption by Niall Dunne
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Not enough to change the supply side of the equation. Niall Dunne spoke at the Presentation at Global Sustainability Summit, "Creating a Sustainable Future" National Liberal Club, London, 29th of July 2010. He is Managing Director for Saatchi & Saatchi Sustainability in Europe the Middle East and Africa.

EarthSayer Niall Dunne
Date unknown Format Interview
Length unknown Keywords SustainabilityMember of Special Collection The Sustainability Mindset More Details
Interview for WWF 50th Birthday by Niall Dunne
Static PreviewTelling the story around products that reflects the reality of what is and is not regenerative and what we need to do in terms of educating the consumer and being transparent in business practices.
EarthSayer Naill Dunne
Date unknown Format Interview
Length unknown Keywords SustainabilityMember of Special Collection Culture and Consciousness More Details
On the Tribes We Lead by Seth Godin
Static Preview Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. http://www.ted.com

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes.
EarthSayer Seth Godin
Date unknown Format Speech
Length unknown Keywords Sustainability More Details
Born to Buy by Juliet Schor
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Sustainability: Noted author and sociologist, Juliet Schor speaks on her new book "Born to Buy: The Commercialized Child and the New Consumer Culture" in this address to the City Club of San Diego. Series: City Club Presentation, 3/2005.

EarthSayer Juliet Schor
Date unknown Format Speech
Length unknown Keywords SustainabilityMember of Special Collection Transforming Our Economy More Details
Clean Tech Open - Crossing the Chasm
Static Preview Stanford University business professor Tom Kosnik explains key elements of marketing in the clean tech industry in this presentation excerpt from The Clean Tech Open's Business Accelerator training for clean tech start-ups, July 2009. www.cleantechopen.com (c) 2009 Clean Tech Open CTOtv1 September 29, 2009
EarthSayer Tom Kosnik
Date unknown Format Lectures
Length unknown Keywords SustainabilityMember of Special Collection Renewable Energy & The Smart Grid More Details
Marketing Art Performances
Cutting traditional advertising budget investing more in digital as now 60% of ticket sales coming through Website and social networking especially Facebook (not just for young people anymore!). What is overlooked is what Mr. Kaiser calls institutional marketing which needs to be done explicitly and systematically.
EarthSayer Michael Kaiser
Date unknown Format Interview
Length unknown Keywords Sustainability More Details
 

Displaying 9 videos of 9 matching videos



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