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Improving Corporate Reputation with Bill Bonner of OfficeMax
Static Preview2011 Cause Marketing Forum - An Interview with Bill Bonner, Senior Director, External Relations of OfficeMax interviewed by James Epstein-Reeves of 3BL Media. Mr. Bonner talks about the why of cause marketing for OfficeMax and their cause marketing program for teachers who were spending collectively about $4B/year on supplies. They worked with a web-based not for profit, Adopt A Classroom. Mr. Bonner was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Bill Bonner
Date 6/19/2011 Format Interview
Length 4:55 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Clean Water Initiative at the Royal Bank of Canada by James Little
Static PreviewAn Interview with James Little, Chief Brand and Communications Officer of Royal Bank of Canada. He talks about a ten-year commitment to clean drinking water and how they got employees involved in this global, local, and personal cause. Mr. Little was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Jim Little
Date 6/2/2011 Format Interview
Length 3:53 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
2011 Cause Marketing Forum by David Hessekiel
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CSR Report Special Edition: Cause Marketing Forum. David Hessekiel, President, Cause Marketing Forum. Cause Marketing Forum, a membership organization was formed in 2002 with the first conference in 2003.  This is the ninth conference with over 450 attendees.  Digital and social are top of the agenda. Mr. Hessekiel was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.

EarthSayer David Hessekiel
Date 6/2/2011 Format Interview
Length 5:27 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Way to Well Commitment with Bonnie Gordon of Walgreen Co.
Static PreviewWalgreen's uses it's large network of neighborhood stores and its Way to Well program to address, through prevention and early detection, heart disease, cancer, and diabetes, the fastest growing disease. Emphasis is on testing.  Ms. Gordan was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Bonnie Gordon
Date 6/2/2011 Format Interview
Length 4:46 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Cause Marketing at Georgetown University by Denise Keyes
Static PreviewDenise Keyes of Georgetown University talks about a recent study done in partnership with Ogilvy PR around "cause fatigue" with the finding (one among many) being the traditions of volunteering and donating remain strong as key elements of cause marketing with social media working best as part of an integrated campaign. Ms. Keyes was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Denise Keyes
Date 6/2/2011 Format Interview
Length 3:46 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Helping non-profits to reach 14M audience with Blair Cobb of AOL
Static PreviewAOL launched its cause marketing initiative in 2011 to promote non-profits and their cause on the AOL homepage.  Ms. Cobb was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Blair Cobb
Date 6/2/2011 Format Interview
Length 5:24 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
Energy, Water and Packaging by Nikos Koumettis of Coca-Cola Ltd
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On October 21st, 2010, 3BL Media's Lorraine Smith caught up with Nikos Koumettis, President at Coca-Cola Ltd. He discuss the three pillars of the CSR strategy: energy, water, and packaging.

EarthSayer Nikos Koumettis
Date 10/25/2010 Format Interview
Length 5:15 Keywords SustainabilityMember of Special Collection Canadian Business for Social Responsibility More Details
Sustainability and Collaboration by Adine Mees, President of CBSR
Static PreviewOn October 21st, 2010, 3BL Media caught up with Adine Mees, President and CEO at Canadian Business for Social Responsibility while attending the Canadian Business for Social Responsibility (CBSR) conference, Collaborating for Sustainable Change in Toronto.
CBSR is a non-profit, member-led organization that mobilizes Canadian companies to improve performance and contribute to a better world.  Ms. Mees was interviewed by Chris Jarvis of 3BL Media.
EarthSayer Adine Mees
Date 10/21/2010 Format Interview
Length 5:15 Keywords SustainabilityMember of Special Collection Canadian Business for Social Responsibility More Details
Air Miles for Social Change: Andrew Souvaliotis
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Majority of organizations On October 21st, 2010, 3BL Media's Lorraine Smith interviews Andrew Souvaliotis, Chief Impact Officer and General Manager at Air Miles for Social Change.

He discusses three kinds of companies: majority doing something, being compliant e.g. travelling less, maybe even buying carbon offsets. Minority due more, strategic players actually transform and alter their DNA to making themselves different to adapt to changing world such as climate change. Smaller group, transformative, do all compliant and strategic changing what they make, on top of that they look at how they can change the world around them.

Inhibitor to collaboration? Reputational Risk.

EarthSayer Andrew Souvaliotis
Date 10/21/2010 Format Interview
Length 6:57 Keywords SustainabilityMember of Special Collection Canadian Business for Social Responsibility More Details
2011 Global Corporate Responsibility Research by Cone
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Cone conducted an online survey, and we described “corporate responsibility” to the 1,000 respondents in each country broadly as “companies changing their business practices and giving their support to address social and environmental issues.” In this report, we’ll share their opinions on: The role of business in society – It’s to change it.

Leading issues – Focus on material issues. Leading approaches – Maximize core business competencies. Impact – Socially minded consumers make the world go ‘round. Communications – Tell it how it is. Download the 2012 Cone Green Gap Trend Tracker

Date unknown Format Research
Length unknown Keywords SustainabilityMember of Special Collection Corporate Social Responsibility (CSR) More Details
 

Displaying 10 videos of 17 matching videos

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