3BL Media's Lorraine Smith interviews John Kelleher, President and CEO at R.J. McCarthy at the Ethical Sourcing Forum. He talks about two years ago when they banked their entire strategy on CSR. CSR requires top management support to drive real change.
EarthSayers | John Kelleher |
Organizations | R.J. McCarthy |
Category | Viral |
EarthSayers Rating | Recommended |
Country | Canada |
Date | 4/4/2011 |
Format | Interview |
Length | 6:29 |
Size | 640x360 |
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