EarthSayers.tv - About Us

EarthSayers.tv is a sustainability project of RED Direct, LLC. This prototype brings forward audio and video programs on sustainability. Each of the 300+ programs in this prototype has been reviewed for relevancy and quality. Each has been categorized using a taxonomy or “Content Map” developed specifically for sustainability.

We are seeking corporate sponsors and partners who have a sustainability initiative and understand sustainability is a business strategy. EarthSayers.tv invites leaders of these companies to use EarthSayers.tv to broadcast their leadership, core values, critical thinking, and educational programs (consumer and employee).

"Our job is not to set things right but to see them right"

-Eric Butterworth

ABOUT
EARTHSAYERS.TV
January 2008
San Francisco
California U.S.A.

Ruth Ann Barrett
Ruth Ann is the founder and producer of EarthSayers.tv, the voices of sustainability. She brings twenty-five years of experience marketing high tech products to the challenge of moving sustainability into the mainstream of both thought and action.

In the early 80's she extended her career in association management to the computer industry by becoming CEO of the Hewlett-Packard User Groups and founder and publisher of Interact magazine. Throughout the 80's and into the early 90's she held marketing positions at ComputerLand Corporation, Sun Microsystems, and Informix Software and developed a specialization in direct marketing.

Ruth Ann started RED Direct, a direct marketing agency, in 1994. Clients included many start-ups such as Commerce One and Ask Jeeves.Since 2007 she has focused on building EarthSayers.tv and becoming a sustainability advocate, relocating EarthSayers.tv to Portland, Oregon in the Fall of 2009.

JoAnne O'Brien–Levin, Ph.D.
Dr. O'Brien–Levin has won awards and national attention for interactive instructional design.

She pursued her doctoral degree, asking: What stops us from creating effective and humane business organizations? And, being a seeker of practical learning, became involved with Peter Senge's Society for Organizational Learning at MIT. She co–wrote a book asking: Why do most corporate change efforts fail? Is real change possible? A seeker of wisdom, Dr. O'Brien–Levin is currently writing a book with a Native American spiritual teacher on how indigenous wisdom can help us transform business.

Education: BA, Anna Maria College for Women; M.Ed., Boston University; Ph.D. Annenberg School for Communication, USC

Geoff Clevenger
Geoff Clevenger is a veteran of the high-tech industry, with well over twenty years of experience working with such companies as Sprint, Computer Associates, Sun Microsystems, and Hewlett Packard.

For the past ten years Clevenger has managed web application projects for Elyseum, a web application design and programming company. Founded by Clevenger in 1998, Elyseum builds robust, web-based systems for automating and managing business processes. Examples include a version control document management system, a lease-writing tool that leverages the corporate accounting program and adds multiple levels of business logic, and a scheduling application for managing guided tours.

Clevenger oversees application and user interface design and development for EarthSayers.tv.

Rose Cassano
Rose has been working in the graphics and illustration field for over twenty five years. She started out on the East coast working for Time Life Books in the 70's prior to moving west to San Francisco. Her design career started on a ferry boat working for Landor Associates, and her love for nature eventually drew her to the Southern Oregon area where she currently resides as an independent designer and illustrator doing web design. Her latest creative challenge is the merging of art, technology and nature, designing slideshows that are based around her nature photography, and set to music.

About Us • • • • •