Conversations host Harry Kreisler of the University of Berkeley welcomes Amory Lovins for a discussion of Natural Capitalism ( http://www.natcap.org/ ). Lovins explains the origins and mission of Rocky Mountain Institute ( http://www.rmi.org/ ) and analyzes the opportunities and benefits of using the profit motive to redesign the relationship between the environment and capitalism. Drawing on his thirty year career as an innovator and scientist, he analyzes the mechanisms by which ideas can impact business practice and government policy with the goal of sustaining the environment.
|Organizations||Rocky Mountain Institute|
|Member of Special Collection||Transforming Our Economy|
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