Why trust is so important and how we can get more of it? | Dan Ariely | TEDxJaffa

Trust is a crucial, yet often under-valued and under-appreciated force. In this talk Dan describes the importance of trust, some of the building blocks of trust, and how we can design mechanisms and society in a way that will give us more trust.  

Dan Ariely is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. 

One comment: This should have way more likes. The secret to happiness and longevity is friendship. The main virtue of friendship is trustworthiness.