L. Hunter Lovins is President and founder of the Natural Capitalism Solutions. NCS educates senior decision-makers in business, government and civil society to restore and enhance the natural and human capital while increasing prosperity and quality of life. Here she discusses the business case for sustainability and the role of entrepreneurs. This is a TEDx San Joaquin event. This images is a link on Amazon to one of her books, The Way Out or visit your local bookstore. Thank you.