This is one in a series of three videos at http://www.thefuntheory.com.
It asks the question, can we get more people to choose the stairs by making it fun to do? Yes, 66% more people took the stairs and you really need to see why. Escalators consume an enourmous amount of energy.
This site and series is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Part of a Volkswagen Initiative that the easiest way to change people's behaviour for the better is by making it fun to do. It is also a competition sponsored by Volkswagon with a deadline of December 15, 2009.
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