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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

August 24, 2026

In this episode of the Circular Economy Show, Georgie Rose from Selfridges and Simon Davies from VISA discuss their collaboration with Mindworks Marketing to promote circular shopping behaviors. They explore how their behavioral lab bridges the gap between customer intent and action, focusing on subtle language variations to influence consumer behavior.

Listeners will learn about initiatives aimed at making beauty product refills as appealing as new purchases and embedding circular shopping as a norm. This August, the show revisits conversations addressing marketing challenges and opportunities in transitioning to a circular economy.

Subscribe to The Ellen MacArthur Foundation for more insights: YouTube. Learn more about our work at ellenmacarthurfoundation.org.


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