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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Why is it SO important to change how we make use of our resources? #shorts
August 03, 2025

The circular economy is a powerful tool against the climate crisis, though its benefits are often unrecognized by current carbon accounting frameworks like the Greenhouse Gas Protocol. In this episode, JoΓ£o Murilo Silva Merico from the Ellen MacArthur Foundation explains how circular practicesβ€”such as reuse, remanufacturing, and sharing modelsβ€”are not adequately rewarded for their emissions reductions.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. For more insightful videos, subscribe to their YouTube channel. Learn more about their work at ellenmacarthurfoundation.org, and follow them on Instagram and LinkedIn.