Transforming Our Economy

About This Collection

Inspired by the Capital Institute's Third Millennium Economy initiative, this collection highlights those voices - ecological economists, sociologist, finance professionals, environmentalists, community developers - advocating a restructuring of our economy to transition to a truly sustainable economic system.

Curated by mokiethecat

The Pricing Trap by Gerard O'Neill

Excerpt from a panel presentation of the Business In The Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business was held on Thursday 18th November 2010.

The panel includes James Quincey, The Coca Cola Company; Sir Stuart Rose, Chairman, Marks & Spencer; Prof Roger Steare, Cass Business School; Richard Jackson, Olympic Delivery Authority; and Gerard O'Neill, Amarach.

In this excerpt we hear from Gerard O'Neill of Amarach Research on how the pricing trap employed by marketers to sell product  is undermining sustainability initiatives and products while price is but 30% of the purchase decision is about price, 70% is about emotion, feelings. The importance of the circle of trust and the social environment in the decision making process by consumers points the way to get of the pricing trap.

EarthSayer Gerard O'Neill

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