Sustainability is often presented as being complex, expensive, and fraught with difficulty, it is considered the preserve of those who can afford it, and with the means and the ‘know how' to

Sustainability is often presented as being complex, expensive, and fraught with difficulty, it is considered the preserve of those who can afford it, and with the means and the ‘know how' to achieve it. Leaving behind those that need it the most. The truth is that becoming sustainable isn’t complex. We can’t pretend it is always easy and that it doesn’t require us all to change our behaviour, but it isn’t as confusing as is often presented. This talk hopes to dispel the myth that becoming sustainable is complex, bring to life the compromises and decisions that we can all make to play our part and demystify and democratise the idea of sustainability. This talk was part of TEDxWoodLane, held November 5th, 2021, at White City House - Soho House, London. For more information about the event, please visit https://www.ted.com/tedx/events/48730 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx Alex Smith is the co-founder and a partner of The Sustainability Group. Prior to setting up The Sustainability Group, Alex navigated roles in both professional sailing, hospitality and events and most recently worked across commercial, social, and environmental impact projects with brands, rights holders, organisations, and governments across the globe as Commercial Director of Clipper Round the World Yacht Race. Alex now co-leads the development of FuturePlus, a sustainability measurement and management tool that makes sustainability accessible, achievable, and affordable. The tool empowers organisations to understand, plan, and manage their own sustainability ambitions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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After years studying marine microplastics, Abby Barrows founded Deer Isle Oyster Co. in 2015, transforming a side-project into a thriving family business. Discovering a mountain of plastic gear on her new Maine oyster farm, she pivoted to pioneering plastic-free mariculture, now producing some of the world's best oysters. This story reflects the island's precarious present and potential future.

Patagonia shares this narrative of innovation and sustainability, underscoring its commitment to using its resources—business, investments, and voice—to combat the threat of extinction. Learn more about Patagonia: Official Site | Patagonia Stories.

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