Part Two of the second panel of the Business in the Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business was held on Thursday, November 18, 2010.

The

Part Two of the second panel of the Business in the Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business was held on Thursday, November 18, 2010.

The panel featured Roger Steare, the Corporate Philosopher and a professor at Cass Business School. Other panelists included James Quincey (The Coca Cola Company), Sir Stuart Rose (Chairman, Marks & Spencer), Richard Jackson (Olympic Delivery Authority), and Gerard O'Neill (Amarach).

David W. Orr is the Paul Sears Distinguished Professor of Environmental Studies and Politics and Special Assistant to the President at Oberlin College. He also holds a James Marsh Professorship at

David W. Orr is the Paul Sears Distinguished Professor of Environmental Studies and Politics and Special Assistant to the President at Oberlin College. He also holds a James Marsh Professorship at the University of Vermont.

Orr is the author of *The Nature of Design* (Oxford, 2002) and *Design on the Edge* (MIT, 2006).

His recent work includes a two-year, $2 million project to define a 100-day climate action plan for the Obama administration. Learn more at www.climateactionproject.com.

In 1969, 14-year-old Beatle fanatic Jerry Levitan snuck into John Lennon's Toronto hotel room and secured an interview. Thirty-eight years later, Levitan collaborated with director Josh Raskin and

In 1969, 14-year-old Beatle fanatic Jerry Levitan snuck into John Lennon's Toronto hotel room and secured an interview. Thirty-eight years later, Levitan collaborated with director Josh Raskin and illustrators James Braithwaite and Alex Kurina to create "I Met the Walrus," an animated short film using that original recording.

This spellbinding film, a vessel for Lennon's wit and timeless message, garnered critical acclaim. It was nominated for a 2008 Academy Award for Animated Short and won a 2009 Emmy for 'New Approaches,' becoming the first film to win an Emmy on behalf of the internet.

This Common Cause webinar recording examines the natural gas industry's significant political spending. The industry has spent $750 million to persuade Congress to overlook the dangers associated

This Common Cause webinar recording examines the natural gas industry's significant political spending. The industry has spent $750 million to persuade Congress to overlook the dangers associated with fracking.

The webinar features insights from participants James Browning, Josh Fox, David Levdansky, and Helen Slottje.

Jeffrey Hollender, founder of Seventh Generation and co-chair of Greenpeace, will lead a panel discussion. The session will explore the challenges businesses face in achieving sustainability,

Jeffrey Hollender, founder of Seventh Generation and co-chair of Greenpeace, will lead a panel discussion. The session will explore the challenges businesses face in achieving sustainability, balancing financial growth with environmental responsibility.

Panelists include Jeff Seabright of Coca-Cola, Michael Jacobson of Intel, and James Gowen of Verizon.

The Business in the Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business convened its second panel on November 18, 2010.

The panel featured James

The Business in the Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business convened its second panel on November 18, 2010.

The panel featured James Quincey (The Coca Cola Company), Sir Stuart Rose (Chairman, Marks & Spencer), Prof. Roger Steare (Cass Business School), Richard Jackson (Olympic Delivery Authority), and Gerard O'Neill (Amarach).

This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November

This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November 2010.

The panel featured experts including James Quincey (The Coca-Cola Company), Sir Stuart Rose (Marks & Spencer), and Gerard O'Neill of Amarach Research.

O'Neill highlighted how marketers' 'pricing trap' hinders sustainability initiatives. He argued that while price accounts for only 30% of a purchase decision, emotion and feelings drive 70%. Emphasizing trust and the social environment is crucial for consumers to move beyond price-driven choices.