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William McDonough: "Design as Optimism" | Talks at Google
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As a part of Google’s Environment Day on April 25th, we invited architect, designer, thought leader, and author William McDonough to Google NYC for a talk on "Design as Optimism." Moderated by Mary Davidge. Design is the first signal of human intention. We are all designers because we all have intentions. What if our intention is to do good and make the world better because we are here? William McDonough shares real world examples of materials, products, buildings, communities, and economies that were designed in the search for good. About William McDonough William McDonough points the way toward “more good, rather than less bad” values and practices for businesses in all sectors at all scales—showing how a positive future of continuous improvement is possible now. He is an architect, a global leader in sustainable development, and serves on the World Economic Forum’s Global Future Council on the Future of Environment and Natural Resource Security. For more than 40 years, McDonough—through McDonough Innovation, William McDonough + Partners, Architects, and MBDC—has defined the principles of the sustainability movement. He is co-author of Cradle to Cradle: Remaking the Way We Make Things (2002) and The Upcycle: Beyond Sustainability—Designing for Abundance (2013). He also co-founded the not-for-profit Cradle to Cradle Products Innovation Institute; and in 2012, he became the subject of Stanford University Libraries’ first “living archive.” McDonough has received the Presidential Award for Sustainable Development (1996), the first U.S. EPA Presidential Green Chemistry Challenge Award (2003), and the National Design Award (2004). In January 2017, he was awarded the Fortune Award for Circular Economy Leadership at the World Economic Forum’s Annual Meeting where he was hailed as “the father of the circular economy”. In 2009, he co-founded the Cradle to Cradle Products Innovation Institute, to scale up the rigorous product certification program. Time magazine recognized him as a “Hero for the Planet,” noting: “His utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world.”

EarthSayer William McDonough
Date 5/8/2017 Format Speech
Length unknown Keywords SustainabilityMember of Special Collection Architecture and Green Building More Details
Ray Anderson's Spear in the Chest
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Ray Anderson's reading of Paul Hawken's Book, The Ecology of Commerce changed his life and explains how he came to understand the damage being done to the earth by organizations including his company. 

To purchase The Ecology of Commerce from Amazon, click on the image or visit your local bookstore or library. Thank you.

EarthSayer Ray Anderson
Date unknown Format Interview
Length unknown Keywords SustainabilityMember of Special Collection Ray Anderson More Details
Radical Transparency by Jeffrey Hollender
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Jeffrey Hollender, co-founder of Seventh Generation, presents his philosophy of radical transparency. After Hollender posted a list critiquing Seventh Generation's products on the company's website, he says, customers responded favorably and asked for the same from Seventh Generation's competitors.

Complete Premium video at: http://fora.tv/conference/hsm_wif_2010

EarthSayer Jeffrey Hollender
Date unknown Format Speech
Length unknown Keywords Sustainability More Details
 

Displaying 3 videos of 3 matching videos



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