This episode, part of a mini-series on the Ellen MacArthur Foundation's "How not to fail" report, examines why circular business models often fail. Discover how to avoid three strategic misalignment pitfalls by integrating business operations, customer needs, and product requirements for scalable success.

The Ellen MacArthur Foundation, an international charity promoting a circular economy, led this research. Support their mission to eliminate waste and regenerate nature by leaving a review or subscribing for more insights.

Find more information and follow the Foundation: YouTube, Website, Instagram, LinkedIn.

Dr. Goodall, thank you for illuminating our understanding. Your insights highlight our profound responsibility to this world, our neighbors, and all life.

True care emerges only when we grasp this fundamental connection. It is our duty to protect and nurture our shared planet.

Explore why circular business models fail to scale in this discussion, drawing from the Ellen MacArthur Foundation's report, "How not to fail: Avoiding 10 common pitfalls when scaling circular business models." Learn practical steps to avoid common mistakes and enable transformative scale. Key topics include circular opportunities, the necessity of a scaling plan, and aligning models with existing business strategy.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. Access the full report here. Find more insights and subscribe to their work at www.ellenmacarthurfoundation.org and YouTube.

People everywhere need reliable daily power, which renewable energy can provide if stored effectively. Form Energy has developed breakthrough iron-air batteries that store renewable energy for days, utilizing abundant and affordable iron instead of rare or expensive materials. This innovation makes clean energy more accessible and reliable, while also creating high-quality manufacturing jobs and revitalizing American Rust Belt communities.

Founded by HRH Prince William in 2020, The Earthshot Prize is the world's most prestigious environmental award, driven by the mission "Urgency + Optimism = Action." Each year, it identifies and supports groundbreaking climate leaders across five key areas: Clean Our Air, Fix Our Climate, Revive Our Oceans, Build a Waste-Free World, and Protect and Restore Nature. Five winners receive £1M, and all 15 finalists gain access to a global network of support, working together to repair our planet.

Learn more about The Earthshot Prize: [earthshotprize.org](https://earthshotprize.org/). Connect with us on [TikTok](https://www.tiktok.com/@earthshotprize), [Instagram](https://www.instagram.com/TheEarthshotPrize), [Twitter](https://twitter.com/TheEarthshotPrize), and [Facebook](https://www.facebook.com/TheEarthshotPrize). #EarthshotPrize

This green battery powers cities and creates jobs.

Not all green solutions are created equal. Many eco-friendly alternatives, from corn-based biofuels to biodegradable plastics, promise to save the planet—but do they truly deliver? In this engaging talk, sustainability researcher and Georgia Tech professor Patricia Stathatou shares a powerful 3-question framework to cut through the hype and assess the true environmental impact of emerging technologies. Drawing on surprising case studies, such as the unintended consequences of ethanol and the progress of electric vehicles, she reveals how to evaluate products and policies across their full lifecycle, from production to disposal.

As an assistant professor in Chemical and Biomolecular Engineering at Georgia Tech, Patricia specializes in sustainable water and energy systems, working to redefine their design and assessment. Her research, featured in Forbes and WSB-TV, integrates life cycle and techno-economic assessments with real-world data to drive sustainability. With a doctorate from the National Technical University of Athens and postdoctoral research at MIT, she has also contributed to international standards, including marine fuel guidelines for the International Maritime Organization, accelerating the transition to cleaner technologies and more sustainable environmental solutions.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx.

Together, we can fix our climate and give every generation the chance to thrive. This October, follow The Earthshot Prize, narrated by Ambassador Nomzamo Mbatha, as we uncover groundbreaking stories that could change our world forever.

Founded by HRH Prince William in 2020, The Earthshot Prize is the world's most prestigious and impactful environmental award. Its mission, "Urgency + Optimism = Action," drives efforts to identify, celebrate, and back groundbreaking climate leaders. Each year, five winners receive £1M for their solutions across five "Earthshots"—Clean Our Air, Fix Our Climate, Revive Our Oceans, Build a Waste-Free World, and Protect and Restore Nature—while all 15 finalists connect with a global network of funders, businesses, and communities.

Subscribe to our channel to discover how we can repair our planet. For more information, visit earthshotprize.org. Connect with us on social media: TikTok, Twitter, Facebook, and Instagram. #EarthshotPrize

On a heating planet, The Earthshot Prize, narrated by Ambassador Nomzamo Mbatha, will uncover groundbreaking stories this October that aim to fix our climate and ensure future generations thrive.

Founded by HRH Prince William in 2020, The Earthshot Prize is the world’s most prestigious environmental award. Its mission, "Urgency + Optimism = Action," drives it to identify, celebrate, and back groundbreaking climate leaders. Each year, five winners receive £1M across five Earthshots – Clean Our Air, Fix Our Climate, Revive Our Oceans, Build a Waste-Free World, and Protect and Restore Nature – with all 15 finalists connected to a global network of funders and communities.

Learn more about The Earthshot Prize at earthshotprize.org. Follow us on social media: TikTok, Instagram, Twitter, and Facebook. #EarthshotPrize

California Indian leaders will share success stories of collaborations that integrate traditional values and practices to restore land and water. Topics include revitalizing fire management, plant knowledge, and regenerative harvesting, along with practical guidance on forming and maintaining effective partnerships.

The session is moderated by Eriel Deranger, featuring Aja Conrad (Karuk), Elizabeth Paige (Cahuilla), Ali Meders-Knight (Mechoopda), and Jordan Reyes from Tribal EcoRestoration.

For more Indigeneity content, visit Bioneers.org.

We all share a profound love for wildlife and our planet's wild places. These natural wonders are invaluable national treasures, essential for our future and the health of the global ecosystem.

Without collective action to protect them, these precious environments and the species they harbor face irreversible loss. It is imperative that we unite to safeguard them for generations to come.

The Great Pacific Garbage Patch, also known as the Pacific trash vortex, is a vast collection of marine debris in the North Pacific Ocean. It comprises two distinct accumulations of trash, both contained within the massive North Pacific Subtropical Gyre.

This debris accumulates significantly because much of the material is not biodegradable, leading to its persistent presence in the ocean.

The Creative High documentary follows nine artists in recovery from addictive behaviors, showcasing how the creative process transforms their tumultuous search for identity and freedom.

Through hip-hop, theater, dance, rock and roll, photography, and painting, this film reveals how diverse art mediums inspire resilience and celebrate the human spirit. Directed by Dianne Griffin.

Political and economic shocks present opportunities for market transformation. In this episode, Jonquil Hackenberg (Ellen MacArthur Foundation) and Lindsay Hooper (Cambridge Institute for Sustainability Leadership) discuss how businesses can collaborate to drive system-wide change.

They explore catalysing market interventions, designing out competitive disadvantages, and building pre-competitive coalitions. Harnessing business and private sector power is crucial for real transformation towards a circular economy, which eliminates waste and regenerates nature.

Learn more about commercial collaboration: Commercial Collaboration. Read CISL’s report: Competing in the Age of Disruption. Find more at ellenmacarthurfoundation.org.

Adrián Cerezo, PhD, MESc, presented his BIOMES talk, "The Smallest Acorn, the Largest Oak."

This presentation focused on policies that support the youngest children, highlighting their role as foundational seeds for global climate action and sustainable development.

This podcast features producer Ian Kibbe discussing "Greener Pastures," a compelling PBS documentary. It delves into the struggles, hopes, and resilience of America’s family farmers, highlighting urgent agricultural challenges through their voices.

The interview includes insights from Jeff Ditzenberger, a veteran corn and soybean farmer and founder of Rural Minds and TUGS, alongside Chris Petersen, a sustainable agriculture advocate and board member of the Organization of Competitive Markets. Paul Steinbroner interviewed Kibbe, with Bob Trench producing this Sustainability Action Media podcast, an EarthSayers project.

Producer Ian Kibbe discusses "Greener Pastures," a compelling PBS documentary, in this podcast. The film delves into the struggles, hopes, and resilience of America's family farmers, addressing the urgent challenges shaping agriculture today.

The interview highlights key voices such as Jeff Ditzenberger, a veteran corn and soybean farmer and founder of Rural Minds and TUGS, alongside Chris Petersen, a sustainable agriculture advocate and board member of the Organization of Competitive Markets.

Produced by Bob Trench and interviewed by Paul Steinbroner, this podcast is presented by Sustainability Action Media, an EarthSayers project.

The Center for Biological Diversity is actively fighting to save the Everglades from the destructive "Alligator Alcatraz" detention center. Join our upcoming webinar for an inside look at this critical legal battle, what lies ahead, and how your support drives this lifesaving campaign.

As a 501c3 nonprofit, the Center believes human welfare is deeply linked to nature. We use science, law, and creative media to protect lands, waters, and climate, securing a future for all species on the brink of extinction. Learn more at our website, take action, or donate to support our work. Find us on Facebook. For questions, email center@biologicaldiversity.org.

An event titled "Women in Action for Climate Justice and a Just Transition: Path to COP30 and Beyond" brought together diverse global women leaders. They highlighted the importance of a Just Transition and presented comprehensive, intersectional strategies to advance community-led climate solutions, phase out fossil fuels, protect democracy, and strengthen the climate justice movement.

Discussions focused on critical topics such as forest protection, reforestation, gender-responsive climate policies, fossil fuel resistance, food sovereignty, Indigenous and human rights, Rights of Nature, and strategic campaigns for COP30 and future climate action.

Prominent speakers included Thilmeeza Hussain (UN), Eriel Tchekwie Deranger (2024 Climate Breakthrough Award Winner), Bridget Burns (WEDO), Tzeporah Berman (Fossil Fuel Non-Proliferation Treaty), Colette Pichon-Battle (Taproot Earth), Jozileia Kaingang (ANMIGA), Taily Terena (2025 Global Citizen Prize Winner), and Casey Camp-Horinek (Ponca Nation Environmental Ambassador). The event was moderated by Osprey Orielle Lake, Founder and Executive Director of Women’s Earth and Climate Action Network (WECAN).

"The Green Buffalo" is a 2024 short documentary, approximately 20 minutes long, produced by Patagonia Workwear and directed by Joel Caldwell. Monika McClure also served as a producer.

The film focuses on the Lower Sioux Indian Community in Minnesota and their innovative use of industrial hemp to create hempcrete. This sustainable, low-energy building material offers a better-performing alternative for construction. The title symbolizes hemp becoming a vital resource for the community's housing and well-being, much like the historical role of the bison.

Scaling the circular economy demands more circular products and services, yet companies face common barriers. Commercial collaboration on non-competitive issues offers a powerful solution. This episode highlights how partnerships, like the HolyGrail initiative, have advanced plastic waste sorting through joint R&D, growing from 31 to 176 participants and demonstrating the power of cross-value chain cooperation.

The Ellen MacArthur Foundation, an international charity promoting a circular economy, champions such efforts. Learn more about this business-led partnership: HolyGrail 2.0, and explore the full commercial collaboration collection. Find more insights and subscribe at ellenmacarthurfoundation.org or YouTube.