Sustainability: Newscaster Jon Snow talks to Dame Ellen MacArthur about the circular economy and rethinking the future, in a short film looking back on the first year of the Ellen MacArthur Foundation.
Challenging Ellen on the fundamental principles of the Foundation’s mission – to inspire a generation to re-think and re-design for a positive future – Jon investigates the circular economy as a framework for change and questions the actual implementation and impact of such a model on business.
With over 5 years of research and a full year of the Foundation under her belt, Dame Ellen is well placed to handle these testing questions and to make a strong case for the circular economy framework.
The circular economy is a different business model. It’s a different way of looking at the system as a whole. We know our future doesn’t work long term, but within a circular economy it does.
EarthSayers | Ellen MacArthur |
Organizations | Ellen MacArthur Foundation |
EarthSayers Rating | Recommended |
Country | United Kingdom |
Date | unknown |
Format | Interview |
Member of Special Collection | The Circular Economy |
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