Reflections of a Green Business Pioneer with Yvon ChouinardMost people think "green businesses" provide or support the use of alternative energy or energy efficient products. Yvon Chouinard recounts how Patagonia grew from a retail climbing equipment business operating out of the back of his van to a successful global business based on sustainability and social responsibility principles. Chouinard and Patagonia's story demonstrates how any business can be a green, sustainable and socially responsible business. Series: "UCLA Institute of the Environment and Sustainability" [5/2011] [Business] [Show ID: 21368]

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