Marketing Art Performances
Cutting traditional advertising budget investing more in digital as now 60% of ticket sales coming through Website and social networking especially Facebook (not just for young people anymore!). What is overlooked is what Mr. Kaiser calls institutional marketing which needs to be done explicitly and systematically.

Arts in Crisis Introduction
Michael Kaiser discusses the Arts in Crisis Initiative at the John F. Kennedy Center for the Performing Arts. It is a call to people and organizations to offer their skills and expertise to those organizations and professionals who are struggling for survivial during this economic crisis. The Center intends to match arts managers with a need to the expertise of professionals at the Center and around the nation.