Elevating fresh water conservation issues to policiy level through partnership between Coca-Cola and WWF.  Need to find more urgent ways to find new models that we insure prosperity and environmental conservation together.

Jeffrey Hollender, entrepreneur and founder of Seventh Generation, and presently co-chair of Greenpeace, leads a panel of business executives to discuss the challenges businesses face in becoming sustainable, not just successes, but the struggle between the money to grow and what is good for the environment. Panelists include Jeff Seabright of Coca-Cola, Michael Jacobson of Intel, and James Gowen of Verizon.