Why trust is so important and how we can get more of it? | Dan Ariely | TEDxJaffa

Trust is a crucial, yet often under-valued and under-appreciated force. In this talk Dan describes the importance of trust, some of the building blocks of trust, and how we can design mechanisms and society in a way that will give us more trust.  

Dan Ariely is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. 

One comment: This should have way more likes. The secret to happiness and longevity is friendship. The main virtue of friendship is trustworthiness.

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Filmed in December 2008.

PwC's Matt Shelhorse, Forensic services Partner, speaks with Duke University's Dan Ariely as he delivers insights into the psychology of deviant behavior. Regardless of the penalty or punishment,  one can rationalize their behavior and engage in corruption.  Address these elements to attract  to reduce corruption are multi-rated conflict of interests, less fuzzy rules, decrease rationalization. Often we don't see how influential we are, therefore conflict of interests need to be eliminated whenever possible.   Disclosure is not enough.

If you would like to purchase his book from Amazon, Predictably Irrational, click on the image or visit your local bookstore.