The theme of the TEDxTucson December 2011 event was "Innovating Our Green Economy. In his talk "The Failure Of Success", Dr. George Land gives us a brief history of human innovation and talks about the importance of creativity. George Land is an author, speaker, consultant, and general systems scientist. His research ultimately led to the formulation of his Transformation Theory, a theory of transformation that integrates principles of creativity, growth, and change.