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The circular economy: from consumer to user

Published on Jan 7, 2013

With the price of resources and energy becoming increasingly volatile, can today's linear economy work in the long term?

What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ellen MacArthur Foundation introduced the idea, and suggests how it could work for businesses, users, and the wider economy.

A performance model is part of the solution when making the transition to a regenerative circular economy.

OrganizationsEllen MacArthur Foundation
EarthSayers RatingHighly recommended
CountryUnited Kingdom
Dateunknown
FormatCartoon and Animation
Member of Special CollectionThe Circular Economy
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