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Banking on CSR by John Kelleher

3BL Media's Lorraine Smith interviews John Kelleher, President and CEO at R.J. McCarthy at the Ethical Sourcing Forum. He talks about two years ago when they banked their entire strategy on CSR. CSR requires top management support to drive real change.

EarthSayersJohn Kelleher
OrganizationsR.J. McCarthy
CategoryViral
EarthSayers RatingRecommended
CountryCanada
Date4/4/2011
FormatInterview
Length6:29
Size640x360
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